In the digital age, where visual content dominates online platforms, professional brand photography is crucial for businesses aiming to enhance their market presence and boost sales. High-quality images are not just about aesthetics; they significantly influence customer perceptions, drive engagement, and increase conversion rates. 

My top-performing blog article from 2020 contains statistics that prove brand photography is a powerful business tool. Among other interesting stats, it notes that "60% of online search consumers say they prefer to contact a business whose listing includes an image."

I wanted to explore how professional brand photography can elevate your business and the compelling statistics that underscore its importance.


Enhancing Engagement and Conversions

Professional brand photography significantly boosts customer engagement and conversions. According to a survey, a staggering 75% of online shoppers rely on product photos when deciding on a potential purchase. This highlights the power of visual content in capturing customer attention and influencing purchasing decisions (Thedotstore).


According to BigCommerce, “the use of high-quality product images improved revenue per visitor by 4%.”. The same study found that ” low-quality product images had the opposite effect, with revenue per visitor decreasing by 1%.”

BUILDING TRUST AND CREDIBILITY

High-quality images help build trust and credibility, which are essential for converting visitors into customers. A study by Shopify found that products with professional photos have a 33% higher conversion rate than those with low-quality images. This statistic underscores the impact of professional photography on customer trust and the likelihood of making a purchase (Visual Chaos Studios).


IMPROVING MARKET PERFORMANCE

Professional photography enhances the visual appeal of your products and improves your overall market performance. Detailed studies show that professional product images significantly affect marketplace click-through rates (CTRs), conversions, and sales. Investing in high-quality photography can thus directly translate into higher sales and improved business outcomes.

A study performed on the data from China's largest social media/marketplace website supports the idea that product photos strongly correlate with the number of likes and sales. Researchers found that users prefer images with a large, clearly visible main product, warm colors, high contrast, and depth-of-field.

According to a study, 53% of online shoppers understand the main product function through images.

A 2017 paper by B. Walker, "Consumer Psychology Behind the E-Commerce Checkout", shows that 90% of buyers consider product visuals the most important factor when purchasing online. 

Offering multiple photos depicting a product from different angles leads to a 58% increase in sales regardless of the category. 

According to a survey by Square and Bigcommerce, 78% of customers want more product photos when they shop online.  (Claid.ai).

CREATING A STRONG VISUAL IDENTITY

Professional photography allows businesses to establish a strong visual identity, which is crucial for effective branding. High-quality images help set your brand apart, boost your brand image, and increase customer loyalty. According to data, great photos can enhance a company's brand growth and improve SEO rankings, ultimately leading to higher sales (Pixeleyes Photography).


LEVERAGING STATISTICS FOR BUSINESS GROWTH

Several compelling statistics highlight the profound effect of quality product photography on eCommerce growth. For instance:

75% of online shoppers first look at product pictures when purchasing (Innovature Inc).

High-quality images can increase conversions by up to 60% (Spyne).

Investing in professional brand photos can significantly impact conversion rates due to their enhanced customer experience and emotional appeal (Cyberdogz Marketing).

CONCLUSION

Professional brand photography is an essential investment for any business aiming to succeed in today's competitive market. High-quality images not only enhance the visual appeal of your brand but also build trust, improve customer engagement, and significantly boost conversion rates. By leveraging the power of professional photography, businesses can create a compelling visual identity that resonates with customers and drives sales.